Gold's Gym in Costa Rica artistically mocks Fatties.
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(click ads) As humans worldwide enter the Fat Season (Halloween—Valentine's Day), thoughts, if not actions, turn to Lean Cuisine and gym memberships. Here, in a campaign by ad agency Jotabequ in San Jose, your belts and buttons are yelling at you: "Ya es hora" (loosely: It's about time). Very nice artwork and label copy treatment; the ads will probably win many awards next year. Not sure how effective they are at motivating the sedentarily-inclined/reclined to get off their asses, but at least they don't sugarcoat the sell like many gym ads do (images via). Previous gym ads: Crunch. Crunch again. Equinox. Equinox again. David Barton. And Hernia or Orgasm?
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