Wednesday, March 02, 2011

Smart Smart Car Idea Is Smart.

(click image) Let's take a ride back to 2007 for this very smart bit of Ad Creep for the Smart Fortwo. Translation: "Smallest turning circle." That's pretty damn smart, huh? Compare it to this recent smart cement truck execution via Canada for the same model. Which one is smarter? I say the bottle cap. Smart. Smart. Smart.
Ad agency: BBDO, Düsseldorf. Previous Smart Car ads:
• too smart.
• again, too smart.
• very cute and smart.
• smart and award-winning.

posted by copyranter @ 9:45 AM 

5 Comments:

Blogger Ted said...

To me is the opposite: If the Smart was on the top pf the cap, it would be a smart turn. But done like this, is a very large turning circle....

9:54 AM  
Blogger copyranter said...

Tell your left brain to shut-up for a sec, Teddy.

10:18 AM  
Blogger Ted said...

Done. I like it a lot now.

11:25 AM  
Anonymous Anonymous said...

I hope you know that most of what comes out of Germany are scam ads, right? After award shows imposed bans on scammers, Germany literally disappeared from the Gunn Report.

6:23 AM  
Blogger copyranter said...

Yes i figure that this was a scam, and I figure that about half the things posted on Ads of the World are scams. I post them to hopefully expose the stupid people at the stupid agencies trying to get away with it.

6:44 AM  

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