I want to see video of its twitching body.
Snuggle®. The name alone makes me want to burn down a dozen laundromats (after hours). Of all the ad icons that have fouled our TVs, this heinous fabric softener sheet shill (here's an old spot) is my 2nd most-hated ever (He's #1). Well, now girls of all ages can buy a Snuggle head purse. I am tempted to get one—if only to impale it on my fire escape to scare away pigeons/intruders. (Thanks to Theresa LaGuardia for the tip. She says she's related to long deceased, three-term NYC mayor Fiorello LaGuardia. I see no reason not to believe her.)
previously in ad icons:
1. Balvenie Weenie® thread.
2. Kotex® Ko.
3. Advertising Week 2006: Procession of Icons.
related on Gawker: Advertising Week 2006.