"This is my Diaphragm. Scared?"

The headline here is so wrong, I seriously now have a headache.
(no different than most mornings in the adworld vortex of hate, pain, and anxiety, though.) [update: I forgot guilt.].
This online ad appeared during the two weeks prior to the Super Bowl; thus the "Sports" reference.
But that's where the logic ends. Love is a sport? Maybe a Tug-of War using a piece of barbed wire. Where everyone wins? Yeah, on the tiny faraway planet of Stupidia.
(a new sublevel of idiocy from True.)