The Good Hands, Bad Taste People.
The image (click it) from a full-page ad in today's Wall Street Journal. The headline reads:If San Francisco had the same size quake as in 1906, it could cost $400 billion to rebuild.
Multi-billion dollar insurer Allstate apparently thinks this is an appropriate visual to show the good business people of Shaky Town that, 100 years later, they will be there to pick up the pieces for them—for a price. Hurry, call your Rep today!
posted by copyranter @ 11:14 AM
10 Comments:
I smell ebay item: snow-globe with a city scape of loose buildings when you shake it.
Allstate - get your quake on.
(Ok, that line sucks. I'm an AD)
Also their t.v. spots scare the shit out of me. Just saying...
I think Allstate would be able to deny any and all claims by stating "Negligence: You built your city on a gigantic fucking fault line."
(Side note to "God" : as a California "native" [ahem] I do not wish to incur nature's wrath for this joke)
Holy shee-it. A lot of posting today, ye ranter.
Not enough horrible briefs to keep you busy?
Think more potent visual to have example of FEMA rep in blue suit laying on tracks with legs laying beside and blood spurting from kneecaps getting running over by streetcar.
"Depend on the good hands when FEMA has no legs."
Client: Hey, lets use that image of the snowglobe with the $400billion pricetag in our new ad.
Creative: You mean the one from your staff christmas card last year?
I have been reading the copyranter for a while and I occasionally laugh out loud or actually guffaw -- but let me fill y'all in on this Allstate thing: Come one, come all and give us your hard earned money for insurance on your dear possessions and house in an earthquake area, and THEN, oh my gosh, should you need your insurance because an earthquake actually did occur, why Allstate will surely as night follows day fuck you and not pay you a dime. So come on suckers!!!
BTW you know that Allstate is among the leaders of insurance companies refusing to honor their policies written in New Orleans. Guess they are moving on to new "Acts of God" and moving the dog and pony show out west. Bottom Feeders!!!
How about the fact that the add doesn't make any fucking sense? What are they saying by quoting the $400 billion pricetag? That they're big and have lots of bucks and we should be nice to them because they're really going out on a limb by taking out insurance on our insurance (true story)?
Dudes - you're missing the point. If a $400 billion catastrophy hit anywhere, Allstate (and probably several other insurance companies) would either be forced to not pay claims or just plain go out of business. And if they go out of business, all their other customers get screwed. Allstate (and other insurance companies) want the Fed gov't to pony up in extreme cases, so that no one has to get screwed. The point of the ad is that Allstate can't afford $400b. http://www.allstate.com/about/pagerender.asp?page=2005_11_22_prepare_and_protect.htm
Hey Zach, do you really believe that Allstate would not gladly accept premium payments and then expect the taxpayes to suck up the slack -- like they are doing on the Gulff Coast? I can't quite believe that this a public service announcement from Allstate -- maybe it's a prelude to beginning another round of refusing to insure anyone in certain areas where they have been forced to honor their commitments. Gosh, isn't that why FEMA was created?
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