Wednesday, January 03, 2007

Well at least they didn't call them "No. 5"

(click image)
R.J. Reynolds, you evil, evil bitches. Should I now pronounce it 'Ca-MEL?' Why not just gather a few mil hidden in your couches and get Nicole Kidman to endorse these luscious suckers? Even though Chanel doesn't have a No. 9 (they do sell a No. 19), company chairman Alain Wertheimer can't be too happy with the R.J.'s product naming. And Coco Chanel's little black dress must be a mess from all the squirming she's doing 6 feet under.
(note: not a brand new product, but it's the first ad I've seen for it. scanned from January's Elle. update: apparently, it is a new product in the U.S.)
previously in tobacco:
1. There's pee in your butt.
2. Tastes Good Like A Cigarette Should, Redux.
3. Taglines are DUMB: tobacco edition.
4. Retro cigarette ads.


Anonymous Anonymous said...

Luscious? When is the last time ANYONE took a puff of a cigarette and said, "Mmm, that was luscious." I want to buy a pack just to stomp them in the middle of the street.

9:30 AM  
Anonymous Anonymous said...

They needed to make a dent in the "lady" market. Most chicks aren't smoking Camels at the club. Too manly, might be seen as a dyke or a biker bitch. Now that they are sleek, black, light and lucious - and have the mysterious "No. 9" distinction - also surrounded by roses, they will be inhaled by Paris, Britney and Lindsey wannabes very soon! (Note the menthol version is "menthe" - intriguing, foreign and sophisticated.)

As for the Chanel rip, nice touch - makes it even more desirable for "the ladies."

9:39 AM  
Anonymous Anonymous said...

You know what's even sexier? The big Surgeon General's Warning of possible hideous birth defects...
No matter how "high class" ciggies wanna-be, "luscious" they are not.

9:54 AM  
Blogger meg L white said...

oh my, we've come the wrong way, baby. anybody got a lucky strike?

10:30 AM  
Anonymous Anonymous said...

It's a brilliant rip-off. Both brands make women smell crap.

10:47 AM  
Blogger Matt Brand said...

FINALLY a cigarette box that mimics the smoker's lungs!

11:01 AM  
Anonymous Anonymous said...

Leaving aside all the moralistic objections to smoking (which, in any case, I don't give a shit about) this is a brilliant move on H.J.'s part, for all the reasons given in jetpacks comment. And leaving aside even that, the black carton is tres elegante, almost a thing of beauty; which, to quote Keats, is a blah blah blah forever.

4:55 PM  
Anonymous Anonymous said...

Oops. H.J. should be R.J. See what happens when one gets carried away. Notice, I used the impersonal pronoun; always the master of horsepucky. 8^)

5:01 PM  
Blogger Maulleigh said...

Because I'm an ironic hipster, I would buy these. Aside from Capris and Virginia slims, there aren't any cigarettes targeted to women. It's true.

I want something pink damnit!!!

2:27 PM  

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