Thursday, August 30, 2007

Bowlmor. Brainless.

(click ad to see better)
Bowlmor, NYC's ironic rolling venue (Leisure Time's lanes are in much better shape, if you actually care about the bowling) continues with its rings-loudly-false "you see the world in a whole new way" campaign (it's bowling fer chrissakes, not a near-death experience). First, it was tits=bowling balls (Model's rib balloons weren't big enough. They should've consulted some Russ Meyer films.). Next, fetus=bowling ball. Now, apparently finished with exploiting female anatomy, they've adroitly piggybacked onto that NYU co-ed trend that was hot for about five minutes in 2002—the Hookah lounge.
(scanned from New York mag)
previously in Bad NYC:
1. Four fashionable faces of Williamsburg.
2. I-banking boot camp.
3. Trans fat war turns childish.
4. The MTA. Very Anal.


Anonymous Anonymous said...

Ironic, since the PLO once held an investment in the company that owned Bowlmore.

12:47 PM  
Blogger RFB said...

They understand that the hookah lounge craze faded. This is not a lounge. It's their dorm room and that's not tobacco smoke.

These lovely ladies are in for some stoned bowling and Bowlmor is trying to present the pastime as a great way to laugh while you're high.

Man, selling bowling alleys has to suck.

2:43 PM  
Blogger Unknown said...

Gosh, where's the clock saying that it's 4:20?

That mouthpiece looks great in her hand. Looks just like a... mouthpiece.

Not as much girth as that oddly shaped bowl though... that looks just like...

I need to excuse myself now.

4:02 PM  
Anonymous Anonymous said...

The blonde looks blonde.

1:49 AM  

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