Thursday, January 10, 2008


(click ad for closer look)
Women's shoes ad for UK department store Harvey Nichols. Ladies? You wanna score a higher quality man, you gotta score yourself a pair of higher heel shoes. You gotta suffer, BITCHES! (And while you're at it, start smoking F*CK ME STILETTOS, too!) In the 21st century, misogyny in advertising is still rampant, rampant, RAMPANT! You wanna know why? Because many, many ad agencies are still basically just boys club bastions with hardly a female writer or art director in sight. Women belong at home, supervising the Roomba!
(image via, via)


Blogger Felix said...

I like how they haven't put a line on the 'graph' as some kind of get out from the criticism they knew would come.

'You can draw your own conclusions here, gals!'

2:33 PM  
Anonymous Anonymous said...

This graph is disturbingly accurate. My body type exactly matches the shoes worn by the last girl I was with. I’m dead serious too.

4:11 PM  
Blogger ohoney7 II said...

Is Linc Hayes from
Mod Squad?

I have to know.

8:41 PM  
Blogger copyranter said...

It is.

9:05 PM  
Blogger jpg said...

And the dark-skinned male body is second-worst, even though it looks identical in shape to the "better" (read: white) body to its right.... nice touch, right there.

9:08 PM  
Blogger Rock said...

So if I wear uncomfortable shoes, I'll score a gay bodybuilder?

...Actually, that almost makes sense.

11:41 PM  
Anonymous Anonymous said...

Uh, am I missing something? This ad seems pretty objectifying of men too. Notice they're all headless, and they get worse as they get more out of shape?

Sexism isn't limited just to women you know.

12:43 AM  
Anonymous Anonymous said...

Thank you, copyranter, for using the term "fuck me pumps." I have a pair, and regularly refer to them as such, which generally elicits confused stares. You have confirmed I am not insane, the term IS still in use.

3:17 PM  
Anonymous Anonymous said...

you've heard amy winehouse's ode to our favorite little naughty shoes? good stuff.

5:15 PM  
Anonymous Anonymous said...

So what's the 'fuck me shoe' of choice for a feminist, a Wellington boot?

9:35 AM  
Blogger Lara said...

That's screwed up on so, so many levels. And yes I totally noticed the racism in it too. I am sick and tired of these adverts targeting women as brainless consumers, and getting them to believe that their only value is their fuckableness just to get them to buy shit. And yes I noticed the men were headless too, nice icing on the fucking cake. Makes me sick...

12:15 PM  
Blogger bookgeek:rhiannon said...

yunk, I favour the 'fuck you shoe', which is practical, comfortable, and takes notice only of my preferences and not those of men. As a rule, and only partly because of the shape of my feet, I usually buy them on the men's side of the shoeshop.

12:30 PM  
Anonymous Anonymous said...

Which of the blokes is supposed to wear which shoe?

2:43 PM  
Anonymous Anonymous said...

You're right. This is like the games you get in children's books. "Help Lucy, Grandma and Postman Pat find their shoes!"

Second from right gets the stilletos. He's slim enough to carry them off. Bodybuilder gets the slippers. He's probably too clumsy to walk in anything else.

This is fun.

2:49 PM  
Anonymous Anonymous said...

Hey the black headless man should be the first. Clearly his "bulge" is the biggest.

5:59 PM  
Anonymous Anonymous said...

That advertisement is epically retarded. It's equally stupid as any ad that suggests a man with a Porsche, Rolex, yacht, etc. should get more women.

6:13 PM  
Blogger Rachel said...

Do men even notice shoes, unless that's ALL the woman is wearing?

12:29 AM  
Anonymous Anonymous said...

Yes, if you're walking home at three in the morning, in which case they tend to ask if they match your underwear.

3:10 PM  

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