Tuesday, January 26, 2010

Fashion Ad Hooey Of The Week.

(click ad, scanned from the latest Gotham) This almost makes me like the new Diesel stupidity. Fellow Italian fashion brand Brunello Cucinelli gets all Eastern philosophical with an unknown (Google and Bartlett's turned up zilch) gooey bit of hooey, combined with a probable stock photo of an Asian girl in dirty stockings with cherries on them. Their website is full of more thoughtful bullshit from Dostoevsky, Socrates, etc. Free scholarly sound bites: I guess that's one way to try to justify charging $1,000 for sweaters.
Previous pretentious fashion ads:
Meltin' Pot.
Kate Spade.
Frankie Morello.
Comme de Garçons.
Ermenegildo Zegna.


Anonymous franCo. said...

@ Their website is full of more thoughtful bullshit from Dostoevsky, Socrates, etc.

"Il bello ci salvera."
- Dostoyevsky

"The Beautiful will save us."
Western culture is obsessed with a physical beauty that leads to dysfunction and destruction.


3:32 PM  
Blogger brian said...

May I add one more?

The Vivienne Westwood "Africa" ad.


10:09 AM  
Blogger Tuvshin said...

Can't you see the obvious connection between the goat and their cashmere products? There's nothing "Eastern philosophical" in this. It is just a smart way of playing on the Western discontent with alienation of labor while simultaneously making money out of it. I guess you're too busy spotting other people's stupidity while not realizing your own ignorance.
By the way, the girl on the photo is Mongolian. And the fashion brand has been running Mongolia-themed ads for quite some time. http://mongolculture.blogspot.com/2008/02/mongol-cultural-impact-on-modern-art.html

7:26 PM  
Blogger copyranter said...

I've forgotten more about fashion advertising than you know, dipshit: The ad sucks. Just the fact that you had to explain all that confirms how much it sucks. You think the idiots reading Gotham magazine figured any of that out? NO.

8:12 PM  

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