Friday, February 16, 2007

What's Italian for "tw*t?"

(full disclosure: I owned one EZ wool blazer about 10 years ago)
New campaign, probably done in-house, for men's fashion label Ermenegildo Zenga. Off-the-shelf fashion execution #14; choose a cliché or colloquial phrase; dress pretty models in your clothing; try to shoot what lamely looks like "a moment in time"; slap on line. Voila!
previously in stupid fashion ads:
1. ...because the little pony wasn't douchey enough.
2. Uniqlo antelope.
3. Jimmy Choo: shoes to die for.
4. Diesel woos fcuk hoi polloi.
5. DEAD is the new BLACK.
6. Gays don't shop Daffys.


Anonymous Anonymous said...

To be elegant you've got to be a wop?

12:37 PM  
Blogger Chris said...

They just realized that they all have the same STD's.

2:13 PM  
Anonymous Anonymous said...

C'mon, son... Step up! These creampuffs are total horseshit.

This drivel is as insightful as criticizing sports analysts who use terms like, "He gives 110%...", "his motor is always running...", and "he's a captain on the field."

We expect, no.... we DEMAND better out of you!

3:20 PM  
Blogger copyranter said...

c'mon, it's Friday.

3:26 PM  
Anonymous Anonymous said...

Fair enough.

But the two-a-days are taking their toll.

6:48 PM  
Anonymous Anonymous said...

Copywriter - Irving, TX - is seeking an outstanding copywriter. This position conceives and writes advertising and email copy for, the No. 1 online dating and relationship site. This person also writes, edits and produces content for's online magazine, and writes and edits content for various True projects.

4:33 PM  
Blogger copyranter said...

This "position" conceives and writes...—nice noun/verb matching jerk.

8:02 PM  
Anonymous Anonymous said...

Why are they so excited about wearing their grandfather's clothes? I believe EZ is stealing design ideas from sansabelt trousers.

12:41 AM  
Anonymous Anonymous said...

Oh dear. I just looked up 'Il Twatto' in my Italian-English dictionary and that picture was in there. Cheese-tastic.

7:03 AM  
Anonymous Anonymous said...

Yeah, hi from the Eternal City. I live among these twats. I think this particular brand is the "figlio di papà" - the sort of entitled twat whose mamma continues to slave over his Ermenogildo Zegna laundry well into his 40s.

6:09 AM  

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