Friday, February 01, 2008


(click ad for closer look) A copywriter—who deserves to be bull-whipped—draws attention to him/herself by lamely breaking the third (fourth?) wall in this ad for law firm Robins, Kaplan, Miller & Ciresi, scanned from the Economist. If you're gonna let everybody in on the big non-secret that ads are done by ad agencies, not the company advertised, you better have a damn good reason why and you better do it so's that it makes the advertiser look good—not like complete idiots. previously in Bad Copywriting Hall of Fame: Verizon; Vertu cellphone; Equinox fitness; Heineken Light; Starbucks (twice); the Svedka fembot; and Kenneth Cole (thrice nominated). thanks to Karl Kerksiek for the image


Blogger Matt Brand said...

i deserve a spot in that pantheon too

10:25 AM  
Blogger copyranter said...

Me too, lately. So veerrrry tired.

10:33 AM  
Anonymous Anonymous said...

I was going to say "copywriters who don't finish their shitty novels that no publishing house in its right mind will ever pick up anyway because it sucks, which is why they're stuck writing shitty taglines for paper towels and dog food and mailing in 'high-brow' conceptual ads like this hot, steaming pile of mediocrity."

But maybe that's just me.

11:52 AM  
Anonymous Anonymous said...

Just be thankful there's not a gorilla in this one.

12:06 PM  
Blogger Nightcrush said...

I laughed when I read this. And now I hate myself.

2:08 PM  
Anonymous Anonymous said...

Do people outside advertising even know what a "copywriter" is?

1:32 PM  
Blogger Katie said...

@Anon: no. My parents don't understand how I can be one without having gone to law school.

2:53 PM  

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