Monday, February 04, 2008

Next stop on the Sexism in Advertising World Tour: Seoul, South Korea.

(click ad for closer look)
Previous stops have included Israel, Czechoslovakia (update: I mean, "Czech Republic"), France, Germany, and Chicago. Above, the product is the Olympus E-3 camera, and the benefit is "the fastest autofocus"—because sometimes, you absolutely just can NOT miss that once-in-a-lifetime shot. Subtle! But at least here, there is an actual product-related reason as to why we have breast blast—as opposed to the Salma Hayek Campari campaign. (image via)


Anonymous Anonymous said...

man, where have you lived the past 14 years or so? there's no such thing as czechoslovakia anymore. also, the USSR is gone, by the way. welcome to the modern Europe.
sorry, but had to get this off my chest.

3:17 PM  
Blogger copyranter said...

SO SORRY! Czech Republic, which of course will be called something else completely different five years from now.

3:22 PM  
Anonymous Anonymous said...

Great tits.
I like the sexism angle.
Greater cover.

3:55 PM  
Blogger Pitch In! said...

"Czech Republic, which of course will be called something else completely different five years from now."

Way to go, Pres. Bush.

4:44 PM  
Blogger copyranter said...

timetothink, I'd respond to your remark if it made the least bit of sense. Your knowledge of American politics matches my knowledge of "modern" Europe.

4:50 PM  
Anonymous Anonymous said...

"What's wrong with being sexy?"

5:42 PM  
Anonymous Anonymous said...

oh. see i interpreted the ad as saying that the camera's autofocus is quicker than even the ocular abilities of 4 horny men to a strangely buxom korean chick.

mine's way more clever and not AS offensively sexist as actually needing to quickly take a picture of a stranger's tits.

5:46 PM  
Blogger Unknown said...

So sue me. I like it.

7:26 PM  
Blogger Frank said...

Those men have some of the worst hair I've ever seen! They look like guys who missed the age cut-off for "Old Men Who Look Like Lesbians."

8:47 PM  
Blogger copyranter said...

Let me make this clear; sexy is good. THIS is not a sexy ad. This is baldy uncreatively, stupidly sexist. DUH ME FOCUS OF CHICK'S TITS AND TAKE PIC. I wouldn't mind seeing a little sexism, as long as it had more creativity to the concept. Unfortunately, that almost never happens, because they settle for the cheap quick joke.

9:24 PM  
Anonymous Anonymous said...

Right on the money, frank. Esp. that guy on her left. Maybe he's wondering if she'd be his beard at sunday dinner with his folks.

11:18 AM  
Anonymous Anonymous said...

nowhere does the ad mention shooting a chick's cleavage. It's simply making an analogy to how quickly a man's eyes can find a sexy woman. Reverse it. Women focusing on the sexiest guy in the room. Is that sexist? Btw, I dreamt of these tits last night. They're real and they're fantastic.

12:11 PM  
Blogger copyranter said...

Guess what friend? IF YOU HAVE TO EXPLAIN IT, THE AD SUCKS——that's one of the very few universal advertising laws. Learn It.

12:19 PM  
Anonymous Anonymous said...

One moron doesn't make the ad inexplicable.

12:23 PM  
Anonymous Anonymous said...

Wow, Marisa and anonymous were right. This whole time I though the ad was a Demo of the autofocus feature on the camera phone, but I now see that it's an ad for an actual camera.

Wow, the ad really does suck. (So why do I feel grateful that they shared that cleavage with us?)

Final analysis: Bad ad. Good cleavage.

12:31 PM  
Blogger copyranter said...

One? Read the comments, you clueless anonymous pussy.

12:34 PM  
Anonymous Anonymous said...

terrible cheap idea.

12:51 PM  
Blogger Evan said...

I didn't think it was so bad. I didn't notice the phone, though... Good chi.

3:59 PM  
Blogger David said...

Did anyone notice that the guy on the right is reading James Young's A Technique for Producing Ideas? So I guess he's grazing...

5:17 PM  
Anonymous Anonymous said...

I like the tits.
But none of these horny bastards is actually positioned to see her tits...even if the ad made sense...which it doesn't.

Plus their eyes are pointed at her, not her tits. proving they are just interested in her hair.

That statement makes as much sense as the ad.

10:59 AM  
Anonymous Anonymous said...


Man, where have you been?

You mean PALESTINE - don't you...of course you do.

5:28 AM  
Anonymous Anonymous said...

Its good add.. whatever useless critics and nothing-to-do copyranters say...

6:20 AM  
Blogger Vinay said...

Are you retarded?

The slogan is "the fastest autofocus". All the men's eyes are focused. On the woman's cleavage.

How can you not get that? Did someone seriously think this was just a random photo of a woman's tits? I mean, do you know how to read?

Seriously if this ad had to be explained to you I would really consider visiting a neurologist because you sure are missing a lot of brain cells.

11:15 AM  

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