Friday, May 25, 2007

Equine's Posterior® Award, May 2007 (#2).

By now, you've probably seen/heard of this series of ads out of Saatchi, London for Dr. Martens using dead rock stars (The other three ads feature Joe Strummer, Sid Vicious, and Joey Ramone.). The footwear company has fired the agency over the FLAP the ads have caused (The ad ran once in Fact Magazine, but somebody at the agency leaked all of them to the Internet.). What do I think? I think the ads are OK; kinda funny but too cheap trick-ish for my tastes.
No, this chocolate horse's ass goes to Dr. Martens CEO Dave Suddens, who had this to say about the campaign:
"Our mistake was to say, yes, it may appear in the one-off edition. We did not commission it and did not even like it. I'm really terribly sorry."
Nice ant balls, Douchebag. Did not even like it?!? Who the fuck do you think you're kidding? You were probably bug-eyed cackling when the ads were presented to you; maybe even rubbing yourself under the table (OK, maybe I'm exaggerating a little.). Anyway, the apology would have been sufficient. Totally not Punk Rock, dude.
UPDATE: reader eugens has a different take on this whole tempest in a teacup. He may be right. But, the award stands.
previous Equine's Posterior® Award winners:
1. Alex "Bogus" Bogusky.
2. Michelle Gass, Starbucks.
3. Andrew Keller, CP+B.
4. Bob Garfield.
5. TBWA/Chiat Day creative dept.
6. New York Times' David Carr.
7. Michael Goldberg, CMO, Zimmerman Group.
8. David Roman, VP hp.


Anonymous Anonymous said...

I actually believe the guy didn't like them. I think these were supposed to be ghost ads, made to get awards.

10:02 AM  
Blogger New York Punk said...

This campaign cause a FLAP in UK? why? If they can effing tolerate beckhams, big brother and pop idol, they should just shut the hell up. this controversy is a crime against commonsense...or a lowly PR campagin.

10:28 AM  
Anonymous Anonymous said...

That is not fair. We are big fans of the punk rock genre. We once were on the same bill at a festival with Kajagoogoo and we have friends in Flock of Seagulls. Surely this counts for some "street cred," eh?

1:05 PM  
Anonymous Anonymous said...

Flap over what?? I think the ads are fairly clever especially when the real problem is selling overpriced, heavy and clunky shoes as cool. The irony is while I'm pretty sure old dead punks don't give a shit, they surely wouldn't be caught "dead" in a pair of Doc's now.

1:05 PM  
Blogger Moda di Magno said...

GAH! Wha? WTF! No - unacceptable. I hate these, but I must agree with you Ranter - Mr. Suddens is an asshat for whining about it. Imagine, a whiny client...

8:43 PM  
Blogger Maulleigh said...

At first I thought it was wussy for Doc Martens to claim they didn't approve an ad (no one puts out an ad without client approval) I think Eugene does have maybe a point.

Couldn't they have found some user-generated media instead?

10:32 AM  

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