Monday, August 07, 2006

The "GPH" Killer Strikes Again.

This is the logo for Ian Schrager's "reimagined" Gramercy Park Hotel—a "private clubhouse for the owners of the 23 residences of 50 Gramercy Park North." Your brilliance Ian? Or did you actually pay someone to come up with that thing? Either way, disco boy, the type looks like the signature of a late 19th century serial killer from a Caleb Carr novel. But it's actually apropos. Because your latest soulless hotel redesign killed one of the true cool bars in this city. Nice work, Shithead.

1. Free Jade Jagger Real Doll™ With Every Condo.
2. The Unparalleled Hyperbole of NYC Real Estate Advertising.
3. CLEARLY defining your target audience.


Anonymous Anonymous said...

Private clubhouse, right. I have a feeling the guest list will be several pages long. Even without my name on it.

And the logo looks like a word verification grid from blogger.

10:13 AM  
Blogger Matt Brand said...

This sould definitely be submitted to 'make the logo bigger's great meta-logo project!

10:20 AM  
Anonymous Anonymous said...

Wow. That's ridiculous looking.

10:39 AM  
Anonymous Anonymous said...

I think the logo is ugly.

2:14 PM  
Blogger Kate said...

That looks like my Grandmother's handwriting after she had a stroke.

2:25 PM  
Blogger Matt Brand said...

It's new but in an old school way so yeah

3:14 PM  
Blogger ninaberries said...

what'd really be fabulous is if there was a private park for the residents of 50 gramercy park north. or like if there was an arts club or something. oh wait...

4:55 PM  
Anonymous Anonymous said...

But it's got great rhythm when you say it!


5:22 PM  
Anonymous Anonymous said...

It's a shame that Edward Gorey's dead. This logo needs a well-dressed skeleton with an umbrella, a few pudgy deranged looking children, and a circa-1923 flapper drinking wine while precariously balanced on the roof of an English estate.

I really liked Edward Gorey's stuff. He could have done a fine little logo for this hotel.

1:49 AM  
Anonymous Anonymous said...

I'm just bent that he's messing with such a beautiful old hotel. Back in 1994 you could get a suite for $128 a night.

Now that Disco Pants classed it up and slapped his BRAND on it, I bet you can't even get a chamberpot for $128. Fucker.

1:41 PM  
Anonymous Anonymous said...

That was a classy, quiet hotel bar. I'd probably be there right now if not for that eurotrash shitbag.

2:00 PM  

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