Ad witticism via NYC Museum of Sex.

Mommy, what's jism? Excellent self-promotional poster at the museum on 5th Avenue. This is one of the few advertisers for whom I would recommend adverts sans images—let the visitors' heads run wild. We went to the Museum of Sex back in January 2006 to see the Sex Machines exhibit. It was...interesting. (snapped by Brian Thompson). related: Transexualism. Autoeroticism. Homoeroticism. Lesbianism. Sexism. More sexism. Phallicism. More phallicism. And even more phallicism.

(briefly NSFW) Stylish man whines about becoming a f*ck toy.

(via) You see, ever since our ironically-complaining hero refreshed his wardrobe at Jack & Jones, piggish women grab his ass (but not his cock—like in this nsfw Tom Ford ad), wait for him on the stairs, swarm him in the pool, make him wear bunny ears, and fuck him so fucking hard—two at a time—they break his bed. They're some funny details in this commercial via Copenhagen ad agency & Co. But, the reverse sexism execution, copy, and tone are just too heavy-handed. Could have been a decent subtle spot. Related: sexism.

1960s auto ad sexism: American and Import versions.

(click ads to read copy)
Travel back to a buygone era when women did not drive, and hard-drinking ad Mad Men wrote hard fucking sell car copy.
(L)—"He's taught me how to shift the 4-speed synchromesh. He lets me pick out the stereo tapes. And clean the vinyl buckets. It's not all bad. He even mentioned marriage once." Ralph's a keeper, missy.
(R) "Women are soft and gentle, but they hit things...She can jab the hood. Graze the door. Or bump the bumper. It may make you furious but it won't make you poor." Give me the keys and go vacuum, Mrs. McCrash.
Images via. Previously in: retro ad sexism.

Sexism Awareness T-Shirt of the Day.

(click image) From a series of anti-prejudice shirts (see the other three less interesting designs here) being sold around Colorado University this summer to benefit the CU Independent, the university's online student paper. Copy would be very hard to read if she had some big fake melony double-Ds. By TDA Advertising in Boulder.
Previously in: Sexism.

Alice in Endorsement Land.

(click ads, via) Though not nearly old enough to get behind the wheel, Alice takes the 1947 Ford Coupe for a spirited test drive. Not shown: The subsequent high school safe-driving educational film: Alice Through The Windshield Glass. Previously: 1960s auto ads sexism.

Manwich mocks "Men who like Musicals."

The homophobic alarm on copyranter's custom-built blogging desk (which is half-covered with various ad alarms—a sexism one, an ageism one, etc.) is flickering. Maybe I'm just being a too-sensitive NYC metrosexual here, but casting a shirtless bear kinda adds fuel to the gay-bashing Manwich flame. I do like the :15 execution of the campaign (see the other two spots here), but the copy needed to be pushed more. Ad agency: Leo Burnett, Toronto.
Previous more egregiously homophobic ads: one, two.

Casual Sexism Alive & Well in Advertising

See all six casually-sexist ads here, on Digiday.

Huffy Bikes targets Moms with insulting new campaign.

(click ad) Eat my Dust Bunnies? Yes, because Moms these days wile away their days watching soap operas and cleaning fucking dust bunnies. According to AdPulp, A second ad in this "Moms on Bikes" campaign features the endearing headline: "Rebel Without a Minivan." The tagline on the campaign should be: Huffy: "About all a Mom can handle between her legs." What sexist shit. Ad agency: Brunner. For more recent egregious examples of ad sexism, go here and here.

Next stop on the Sexism in Advertising World Tour: Seoul, South Korea.

(click ad for closer look)
Previous stops have included Israel, Czechoslovakia (update: I mean, "Czech Republic"), France, Germany, and Chicago. Above, the product is the Olympus E-3 camera, and the benefit is "the fastest autofocus"—because sometimes, you absolutely just can NOT miss that once-in-a-lifetime shot. Subtle! But at least here, there is an actual product-related reason as to why we have breast blast—as opposed to the Salma Hayek Campari campaign. (image via)

(nsfw) selling men's suits with Fashism (fashion + sexism).

(click images) Following in the stylish footsteps of Calvin Klein (rapey), Duncan Quinn (gruesome), Tom Ford (nsfw), and Dolce & Gabbana, Dutch menswear company Suit Supply ratchets up the contrived controversy with these images from their Winter campaign titled "Shameless." We've got (top to bottom, left to right): what looks like a foursome with oral action on man at right; boob grab; counter-top rear entry over coffee; auto-erotica; nipple touch plus possible pole tugging; and panty peek. Oh, Netherlands. (via Jezebel).

(nsfw) Coors and Bud wish they could run this spot.

There is nothing more generic than beer advertising. The goal, usually, is to appeal to man's manly side, either through sexism or misogyny or making fun of wimpy males. This spot by BMF in Sydney for Australian light beer Hahn will certainly make real Down Under men smile knowingly. T&A, sweetheart. T & fucking A. It's what we're all about. The mother holding up the bottle was quite a forced product plug, wasn't it? Ringtone was created by NYC's tonefarmer. If you'd like to recreate this tired cliche of a dinner scenario at your future in-laws' house, you can download it. (via).

Dad is a Mother(f*cker).

(click ad, from 1947, via) Look at pops, happily tying on the apron and doing wimminz work. Helen's sick in bed, you see. So the mister is using the Easy Spindrier—the one he bought with his man money—for the first (and last) time. He's fucking shitfaced, obvs. Heck, later, he might even let Helen strap on a dildo and peg his ass.
Previously in good 'ol retro sexism.
Happy 2011, 'ranter readers.

La Senza lingerie presents: the Cup-Size Choir.

Regular copyranter readers know that I hate the balls out of Christmas (big surprise, I know). But, I can't completely hate this video via the Quebec-based unmentionables seller. I don't love it, either—the women aren't tonally accurate. Oh, and the sexism. But. They are decked. You can even play your own song on them here (tip: press all seven keys at once). Keep your pants on, pervert. Ad Agency: London's Karmarama. Here's seven more lingerie promo videos.

"Banned" Belgium dating site video is insanely sexist.

The Femme-o-matic! But even beyond the terrible sexism, it's just so badly written and directed. And—in what is becoming a popular cheap traffic-seeking move—it was probably only "banned" by the clueless doofuses who made/posted it. OK, which ad is worse? This one? Or this Czech spot where a sex doll commits suicide?

Mrs. Mac's lean, crusty car wash babe.

(via) Tuesday, we saw the geezer bikini babe print executions from this new Mrs. Mac's meat pie campaign (tagline: lean meat with a crusty top) that set off all the OffensoMeters on copyranter's high-tech blogging desk. Well. Here's the TV spot. The song is "If it don't fit (don't force it)" by Barrel House Annie, which just adds to horror. Sexism. Ageism. It's ism overload. By Perth agency Martketforce.

Women: check out "Cosmopolitan" magazine's first ever UK TV ad, 1972.

(via)
Hel-lo, insulting sexism—"she's a man, baby!" (say in Austin Powers voice).
Check out that sell copy:
"A sensational new magazine for women who are interested in men, love, fashion, food, men, travel, films, beauty and themselves … and men."
Previously: The Daily Telegraph—"the man's paper that women read."

Hard working Russian white man rewarded with curvy mulatto bikini girls.

(via) In new Russia advertising, everything sexy sexism (link nsfw) and racy racism. copyranter was alerted to this 2007 commercial for the Nestle Nuts "KofeBUM" candy bar by Brad Miller's Hero. Translation from adme.ru:
"...the creators (Lowe Adventa) of the campaign idea to use images of the beautiful mulatto for a hot reggaeton-party. the resourceful hero stops the truck with dancing mulatta and results in a Latin American party on the beach. Beach party at sunset, a hot rhythm Reggaeton, seductive curvy mulatto - that's the best reward for the clever guys."
And what snappin' Reggaeton it is. Earlier this month, Nestle released a new spot for their basic Nuts bar featuring squirrel girls in skin tight yellow shorts carrying big peanut footballs. Click ads below to closer examine those mulattos seductively gripping big beans.

...but which one is his penis—the cigar or the club?

(click ad, from a 1959 issue of Life, via) Oh those Mad Men. Add this manly gem to copyranter's classic Retro Sexism-off. Via the Cigar Institute of America. "There's a man-size feeling of power in smoking a cigar." Also in bashing a blonde bitch's fucking brains in. Man-Size, sang my fake girlfriend PJ Harvey.

Middle Eastern Ad Watch: WTF, Diet Pepsi?

(click ad, via) Unpimp your body? That's a strap-on man-gut? Or a woman just self-aborted? Why unpimp? Unplump, I could understand (though, every person I know who drinks diet soda is fat). Even "Pimp Your Body" would make more sense. I NEED THIS INSANITY EXPLAINED TO ME NOW, Impact BBDO, Egypt (the responsible ad agency). Previously in Middle Eastern Ad Watch:
• Arabic Scooby-Doo.
• Unauthorized Hulk-vertising.
• Homoerotic Coke commercial.
• Soccer Ball solves West Bank crisis.
• MTV Dubai—chewing gum=fucking.
• the most obscene use of scrunchies ever.
• And, two examples of overt sexism, one, two.

report from the typing pool...

(click ad, via)
previously in: 1950s ad sexism.