The latest from American Apparel's crack ad team.

(click ads) L—New ad from the UK edition of Vice (England's ASA ban tk) featuring Brittney and her ass crack in a lace body suit. R—New ad from Salt Lake City Weekly (Mormon outrage tk) featuring Eliana and her very prominent ass crack in fancy panties. Cracking good advertising creative directed by the pants-optional CEO, of course. (images via). Previously in: American Apparel ad ass crack. Non-American Apparel ad ass crack.

The latest from American Apparel's crack ad team.

(click ad, via) My five-year documentation of the pants-optional CEO's sullying of poor Helvetica continues. I've found that their in-house Helmut Newtons have two go-to concepts: Nipples and Ass Crack. This month: it's again Ass Crack. Sapphically-charged, grainy Ass Crack. Artsy.

These Days, Showing Ass Crack Is What Passes For "Creativity" In Fashion Ads.

Diesel ads used to be batshit insane. They made no sense, but you always looked forward to the next one. Benetton, makers of mundane nothing-special clothing, nonetheless became a big world brand by beautifully—and sometimes, shockingly—taking on world issues. These days, Kenneth Cole has tried, and failed very badly, to be another Benetton.
No, today, I count exactly zero good fashion campaigns. Even Dolce & Gabbana's rape and violence tripe is trying so very hard to be cool that the ads come off as utterly laughable.
So in lieu of ideas, we get Ass Crack. If we're lucky, we get Celeb Ass Crack. I am an Ass man. So I guess all is not lost.
previously in bad fashion ads:
1. JIMMY CHOO—shoes to die for.
2. What's Italian for TWAT?
3. DEAD is the new BLACK.
4. The Uniqlo Antelope.

(nsfw) Is this American Apparel's ass-crackiest ad ever?

(click ad, look for taint) Depends! (unintentional incontinence joke) This one was pretty Ass Cracky. As were these two. Crack and Bare Cheeks here. This one had Ass Crack and Cameltoe. This one was in-your-face Ass Crack. The pants-optional CEO is high on Crack! Captured from vice by reader Mike (thank you).

It's Ass-Crack Ad Friday.

(click ad, via) Actually, digitally filled-in ass crack.
And, here's a previous disturbing skin cream ad with a piece of toast stuck in a baby's ass crack.

(nsfw) The Latest from American Apparel's Crack Ad Team.

(click ad) : Ass Crack (nsfw)—the go-to creative linchpin of the pants-optional CEO. Ah—but is it girl crack or boy crack? The gloves are "unisex." The flatness of the butt seems to maybe possibly point to boy ass. Butt! The smooth hairlessness of the skin (especially on the arms) points to girl ass. I refuse to guess, though. You guess in the comments, if you want. The Fingerless design is perfect for lovers inserting digits into buttholes while writhing in drafty Brooklyn lofts. Update: It's girl crack, of course.

(nsfw x 4) The latest from American Apparel's Crack Ad Team.

(click ads) After briefly bringing the sleaze via graphic line drawings, the pants-optional CEO returns to his nuanced nipples and ass crack roots. Top Left: nipple peeks plus underarm razor burn. Top Right: artsy. Lower Left: "Diane" is studying Kinesiology, pants-less. Lower Right: Popular AA model who's done both ass crack and nipples before. You are now up-to-date.

Just an ad with a baby with a piece of toast in his ass crack.

(click ad, via) Ad by McCann Erickson Poland for Alpika anti-rash cream. Second ad within a week for anti-rash cream featuring baby ass crack. This one is far more disturbing. It makes me think of both eating toast spread with brown/green baby shit, and of STICKING THINGS IN A BABY'S ASS. Photoshopped, hopefully. Previously in: AssCrackVertising.

copyranter hits rock bottom.

(click image to admire stitching)
Many of you are too young to remember the 70s; The shirts were polyester; the shoes were platform; and the women's jeans were tight. Skin tight. No, you're not thinking tight enough. So tight, that women would have to get somebody to use pliers to pull up the zipper. Miss Levi's was one of the more popular lines.
But, that's neither here nor there (I love that cliché). I'm only posting this so's you all can compare the above 70's Ass to the previously-posted 00's German subway poster Ass and Kate Moss's NoHo Ass. Which Ass is hotter? Tighter? More squeezable? Better crack-age? Leave your vote in the comments. My girlfriend's gets my vote.
Thanks to Steve Hall at adrants for the Miss Levi's Ass ad.)
previously in ASS:
1. eau de ASS.
2. Continuing with Ass Month on copyranter.
3. Cracks starting to show in American Apparel empire?
4. ...so feel free to wear your tightest short-shorts, ladies.
on Gawker: The most exploitive use of ass in an ad ever?

American Apparel Boy Ad: where's the Pubes and Ass Crack?

(click ad, via) Meet "Barret" from right here in NYC. OK, we got dick bulge, but I can see better in old Sears catalogs. I think I saw Barret on the L train this weekend, talking to his bro about Dirty Projectors and playing chess. Note to Barret: many many many more tricep dips. Oh, AA has done a sleazy boys ad, once, years ago (nsfw, ass crack). It seems the pants-optional CEO is loath to put males in his ads hotter than him.

(NSFW) This week in American Apparel ads: It's Nipples.

(click ads) Last month, it was Ass Crack. Before that, it was Nipples. And before that, Ass Crack. Detecting an artistic pattern here from the pants-optional CEO (Ads from [left] LA Weekly and Barcelona, via).

I believe we have a new worldwide leader in the "Most Gratuitous Use Of A Woman's Ass In An Ad" category.

Also, she appears to be wearing a Kabbalah string.
Headline Translation: Actually, we are a serious career forum!
Yes, of course you are. The above subway poster is for a career forum at the Technical University of Munich. So, is it the most blatantly gratuitous use of an ass in an ad ever? I think it's time for an Assvertising vote:
1. Kate Moss's ass used to sell jewelry?
2. American Apparel Lolita's ass crack used to sell Stirrup Socks?
3. true.com using tight-assed shorts to sell "safe" Internet dating?
4. The above ikom.eu subway poster.
As for Most Gratuitous Use Of Breasts In Advertising, Salma Hayek for Campari is clearly leading the Rack pack.
(tip/poster emailed by Daniel Greenwald)

If you have a fetish for the little hairs on a woman's ass, then these are the jeans ads for you.

(click ads, perv) Ass crack in fashion ads is of course nothing new. Here, nothing came between these models and their new Zero Degree women's slim-fit jeans. In fact as you can see, the contents of their back pockets have left (Photoshopped) imprints on their ass cheeks. I don't know how many pairs of tight jeans these will sell, but the company could definitely sell a few million of these posters to college boys the world over. Via South African ad agency Euro RSCG. Here's the third ad from the campaign, featuring a frontal shot. previous stops on the Worldwide Gratuitous Ad Ass Tour: the Côte d'Azur. Berlin. Munich. London. Brazil. Guatemala. America. TriBeCa. And NoHo.

Ladies, you'll get this ass by simply wearing Reebok Reetone shoes just as soon as you get up to ass heaven.

(click ads, via) "Your Move" females. Two ads from a new German campaign for Reebok's version of the new bullshit toning footwear. Taking the recycling down to the basement? I think I'll put on my see-thru pink panties. Speaking of which: was it really necessary, Reebok and DDB Berlin, to use transparent unmentionables so's we could all get a double eyeful of ass crack? The target of these ads is women, right? Previously in: ASSVERTISING.

It's Friday. Why don't you masturbate?

(click image. unzip.)
It's the latest unimaginative American Apparel soft porn ad featuring another probably underage girl. For the record, the ad is for AA's new "Chain-Link Thigh-High Socks." Also, for the record, I give up. You win Dov Charney. I've tried hard (heh) to find some sort of relevant sociological angle in your endless string of pervy advertisements. But, no dice—I'm tired and my head is throbbing (heh).
So instead of half-baked analysis, I'm offering up this post strictly as a public service to horny readers. Go ahead. Stare at her ass. Rub one out. You're welcome. If she doesn't do it for you, Here's seven more exploited girls from Charney's stable (don't read the posts, just click on the pics):
Tight Ass in Tights; Chesty Brunette Masturbates; Barely-Covered Nipples; Asian Cameltoe; Tight Asian in Tights; No Panties/Ass Crack; Hiking Boots and Thong.
Oh, and for you Homo men and Hetero women, go here and here.
(scanned from this week's The L magazine)

Perrier joins the Worldwide Gratuitous Ass Movement

(The thong tag translates as "Polar Wool.")
What the ad is saying is, 'EVEN THOUGH THE WOMAN IS WEARING A THONG, IT'S A POLAR WOOL THONG, SO HER ASS CRACK MAY BE HOT AND THEREFORE SHE NEEDS THE COOL REFRESHMENT OF FRANCE'S NATIONAL SPARKLING WATER...
Not to be out-assed by the Germans, Brits, or Americans, Ogilvy Paris, as part of a new (-ish) dubious print campaign for Perrier, shoves some Gallic derriere in our faces (I do appreciate the green nail polish). Seriously, who do you French ad people think you're kidding with this (sorry) half-assed concept? If you're going to use the Ass, then put some thought into it!
(image via)
related: Perrier's slightly less bad US campaign:
1. Perrier. Shittier.
2. So, Perrier is full of radioactive isotopes?
3. The French coulda used this sailor in both World Wars.

(nsfw) The latest from American Apparel's crack ad team.

(click ad) Ad currently running in The New York edition of The Onion. The last time we saw this AA lass, she was modeling high-waist stretch pants while sitting on a horse, topless. What is that, a polo mallet? How dare you disparage Ralph Lauren and his douche-splattered polo shirts. Anyway, no, I will not stop posting these ads until the pants-optional CEO stops with the ass crack.

(nsfw) The latest from American Apparel's crack ad team.

(click ad, via) Even cowgirls go blue for Dov. Hey, No ass crack this time! Via the latest issue of French fashion magazine Purple, we have an AA ad for—I guess—their high-waist stretch pants. I don't think they make saddles. France is where the pants-optional CEO usually runs his titty ads (nsfw).Yes, someday, I will stop posting these ads. That day is not today.

(nsfw) The latest from American Apparel's crack ad team.

Nipple piercing! (click ad, here's a closer shot) Sure, we've seen see-though nipplage before in AA advertising. But this ad, from the latest issue of Vice Japan, marks the first time I've spotted nipple jewelry. Plus you got some near ass crack, which is an AA ad staple. I wonder if the pants-optional CEO has a cock ring?
Related: the first nude AA ad (nsfw).

(NSFW) American Apparel Anthropological Advertising Archive Excavation.

(click ad) Friend of copyranter Imp Kerr dug through the deep dirty AA ad archive to unearth the first time the pants-option CEO went blue. The year was 2003 and the shoot, featuring two employees, was held in LA's Echo Park during a "panty fitting meeting"(?). Poor, poor Helvetica. Previous AA Panty Ads:
• The Panty Video.
• The "Hiking" thong.
• T'aint another AA ad?
• The latest from AA's crack ad team.
• The "Tap" panty w/ ass crack/cameltoe.