Retro Sexist Ad of the Week: Does your husband (GASP) look younger than you?

(click ad, via)
"You may side-step the tragedy that ovetakes so many wives..." Either get lookin' younger, wifey, or hubby's gonna get lookin' for a younger wife.
This is still the worst retro sexist ad ever.
And here's a round-up of seven retro sexist ads.

Sexist Ad of the Week: Flirt Vodka.

(click ad, via) Special Russian (update: Bulgarian) promotion: for a limited time, for every case of Flirt empties you return to your local liquor store, you'll receive a free pair of knee pads. Seriously, what the hell, here? Can one of my socialist readers translate the copy, please? Ad was part of an adme.ru post "100 sexist advertisements" of recent years, a post that included the most obscene use of scrunchies ever in a print advert. Vodka brands are of course well known for employing overtly sexist imagery. See: Skyy, Svedka, Georgi, Belvedere, etc.

Sexist Ad Watch: Czech Republic.

(click ad)
The ad, for non-alcoholic Budvar beer, won a Silver Drum at last week's Golden Drum Awards. It ran in mook mag Maxim, so proper targeting. Now, I know some of you less kneejerky dudes out there are going to say: "It's not sexist copyranter, it's celebrating women." Sure sure. The idea of beer goggles is not offensive. Go ask a woman.
Ad agency: Kaspen/Jung von Matt, Prague.
Previously in sexist beer ads:
• Czech man wishes his wife was a sex doll.
• Offensive beer goggle ads via Singapore.

The Year In Casually Sexist Advertising

The Mad Men may be dead, but their casually sexist attitudes are still going stronger than ever—LINK, on Digiday.

The most sexist beer ads ever produced?

(click ads for closer look)
WOW. I thought this Czech blow-up doll beer commercial was bad. These ads for Coopers Premium Light Lager via Singapore (all male creative team, naturally) hit women with a double shot of misogyny. "Only 2.9% alcohol" reads the copy, meaning you'll stay sober enough to notice that the pretty party girl is a fatty(L) and that the chesty bar girl is an ugly (she's quite cute, actually). I'm not even going to go into all the bad Photoshopping/retouching. And these ads just won a bronze medal in the Press category at the Cannes advertising festival. Amazingly, unforgivably tasteless. (previously: 1, 2 more examples of misogynistic ads)
update 6pm: you'll notice that that blond has an engagement ring on her left hand. Also you'll notice that the freckled-girl is very young. So, I think that my pretty/fatty, chesty/ugly interpretation is not what the agency/advertiser is trying to communicate. They're trying to say 'drinking Coopers keeps you from hitting on engaged women or underage girls.' Though, judging by the comments, they've failed miserably (but still, why is the blond overweight? Anybody?). Either way, they're still bad, sexist ads. update: What do you think? Go vote on a poll about the ads on PollsBoutique.

Next stop on the worldwide sexist ad tour: Romania.

(click ads for closer look)
Hey fat whale/cow women? Time for you to evolve! The Del Mar medical spa in Bucharest features "expert weight loss programs" and "proficient aesthetic medicine." But my question is: do they have any on-staff psychiatrists to thoroughly examine the heads of the idiots who approved these print ads (to be fair, there is a third one that shows a pig transforming into a buff man)? Yes these appear to be real ads (scheduled to run in October) done by a real ad agency promoting a real spa (note the detailed contact info). Amazingly, unbelievably insensitive. previous stops on the worldwide sexist ad tour: Germany—pre-owned BMWs ad; Singapore—Coopers premium light lager ads; Prague—Fernet herbal spirit TV spot; Italy—OXYDO sunglasses ad; Britain—Harvey Nichols women's shoes ad; Israel—Tzomet Sfarim book shops; and America—QSOL servers.

The creepiest VW ads ever.

(click ad) adme.ru last week posted about 100 classic VW ads through the years. I hadn't seen these Beetle ones from 2007 before (by DDB Milan). What you may or may not have noticed is that the lipstick is shaped like the car. But since the ads were promoting red leather interiors, they don't really make sense. Maybe they were insinuating that wet multiracial blowjobs awaited the lucky men who hopped on this limited offering? Previous Beetle ads: the classic Apollo 11 one • a terribly sexist 1960s one • a terribly sexist 2009 one via Lebanon.

Ladies—what do think of these Men's Health Magazine ads?

(click ads) The ads are for the German edition of Men's Health, and the translated line reads "It's All About Men." While it's certainly not clear, the message of the campaign appears to be "that's right aging babes, keep exercising you little patooties off...for us men." I'll abstain from a lengthy discussion over the shitty art direction and photography, and get right to the social implications: merely sexist or misogynistic? (images via) Previously in sexist ads. Previously in misogynistic ads.

Slow-ass news day forces copyranter to cover Calgary condo ad controversy.

(click image) How cute, Cowtown has their very own little sexist ad flap (If you look up, way up, you might see the flap! Haha, shut-up.) Travis Gertz (pictured) and his wife found this ad for The Montana condo development offensive to women, reports the Calgary Herald. The creative director at the stupid agency that created the stupid ad responded: "It was meant to be tongue-in-cheek (ass cheek!). We knew it was racy, but it wasn't meant to offend anyone." OK then! Let's all now move on to other things in our lives. Previous stops on the sexist real estate ad tour: D.C. Chicago. And of course New York.

YEAH, T*TS!! Oh...

(click image) To trick horny men into possibly donating to help 11,000 breast cancer patients purchase implants, Thai ad agency High Bangkok came up with these sexist interactive posters. "Take her bra off!" screams the lines on the cups. Once you did, you were met with—not boobies—but a phone number and a plea (here, translated to English for publicity purposes) to give to the Imitation Breast Project—a program "by women for women" sponsored by ThaiTV3. The ends justifies the means, I guess (image via).
previously in sexist ambient ads: one, two.

(nsfw) Is this the most blatantly sexist ad ever produced?

(click ad, via) It's an older Spanish ad via Italian motorcycle manufacturer Aprilia, announcing that their Arrecife range of scooters are "now several sizes smaller." Time for a definitive poll! Which is the most sexist ad ever posted on copyranter? Vote in the comments, if you want:
• this one here.
• this UK shoe ad.
• this US fashion ad.
• this Greek BMW ad.
• this Indian candy ad.
• this Czech beer spot.
• this US Huffy bikes ad.
• this Italian tampon ad.
• this American server ad.
• this Bulgarian vodka ad.
• this Israeli bookstore ad.
• these Israeli Bacardi ads.
• these Singapore beer ads.
• this Singapore skin cream ad.
• this Belgian dating site video.
• this Chilean menstrual pills ad.
• these German Men's Health ads.
• this Canadian car dealership ad.
• and, my choice, the BK blow job ad from Singapore.

Retro Sexist Ad of the Week.

(click ad, year unknown, via) That deafening sound you hear is the collective gargling of 5,000,000 paranoid young women of "marriage-able age." Very bizarre illustration choice, Listerine—who, in 1946, produced one of the most hilariously, offensively sexist ads of all time.

New Got Milk? campaign is laughably sexist.

(click ads) Ho boy, are they asking for big bloody trouble. The new PMS-related campaign which kicked off yesterday makes women look like insane monsters and men look like ball-less pussies. As you can see, the ads are targeting us frightened males, sending us running scared to a micro site called Everything I Do Is Wrong.
Said Steve James, executive director of the California Milk Processor Board: "We think the humor creates the surprise and surprise is always good when you want people to be aware of the message and benefit. We have heard women respond to this with comments like, 'I have got to send this poster to my husband.'"
Yeah, you heard ONE woman say that, Steve. You should of done a little more focus-grouping. Fuck milk, amirite guys? Just pour her some vodka (Kidding. Sort of.) The ads are already getting shat on online, according to the Washington Post. Ad agency: Goodby Silverstein & Partners.
Note: for your viewing convenience, I've gathered 19 of the most sexist ad campaigns from recent years. Compare and contrast.

Is this the most sexist ad of all time?

Buzzfeed says it is.
While I admire their traffic-baiting hyperbole, I say: Not. Even. Close. 
Related: 19 of the most sexist ads from the last five years.

Footwear brand sez stop global warming because their shoes are getting wet.

(click ads, via) Hot shoes for a hot planet (©copyranter 2010). Previously, Bianco addressed the global financial crisis with even stupider ads. This campaign via Denmark is kind of bleh—it needs to be more provocative, ironic, cheeky, sexy, something. Plus, I can't see the shoes clearly! Diesel, by the way, did the exact same idea better three years ago. One bit of praise: nice type treatment with the bottom of the headline disappearing. Previous noteworthy footwear ads:
Centro (nudity) Max (sleazy) Aldo (stupid) • Jimmy Choo (dead woman) Kate Spade (another dead woman) • John White (sexist) • Harvey Nichols (really sexist).

"Ugly" girl mocked by Israeli optician's Facebook ad.

(click ad, via) Just the worst sort of lazy, sexist and just plain stupid advertising. Nice fucking work, McCann Erickson, Israel. Yes, this is a real print ad. I can't find a Rachel Lewenstein on Facebook, so at least the agency did some research. Israel! home to some of the most blatantly sexist ads ever created—most notably, the horrendous Bacardi Ugly Girlfriend fiasco, which was also done by McCann.

Sexist Ad of the Week: Prostate Cancer Foundation.

(via osocio) "Why can't men express themselves more like women." It's a knitting circle, featuring former NFL great (and co-star of the 1972 classic "The Thing With Two Heads") Rosey Grier and retired MLB pitcher Vida Blue (two he-men with girlie names!) Ahh, so cute, and equally insulting to both men and women. Bravo, PCF. Previous Sexist Ads of the Week.

Your vagina will smell like a "whisper of mint."

(click ad, via) It's retro sexist ad time again! The year, 1969. The time was ripe for a new feminine hygiene spray, what with all the stinky hippie chicks looking to be less stinky. To the copy (sentence fragment overload alert!): "Demure is for all the time. Not just for some days. But just because you're a female." The teddy bear here represents a hairy vadge, in case you missed it. For you ad anthropologists, here's 11 of the retro sexist-est ads ever conceived by men.

Blow Job Ad of the Week: Flirt Vodka.

(click ad, via) While doing one of my near daily searches for the most ridiculously sexist ads from around the world, I came upon (shut-up) this beaut from 2005 for the Bulgarian spirit. Which is actually not the worst/best sexist Flirt ad ever (that would be this one). Headline translation: Are you ready for tonight? I guess the titted angel is the Flirt mascot, notching another conquest for our drunk-driving hero? More like, Vulgarians (sorry).
Previously in: Blow Job Ad of the Week.

First our vote, then our jobs, then our liquor, then our remotes.

(click image, from 1912, via) Vintage Ads is currently conducting a sexist ad contest. In amongst the usual typing pool indignities and women driver jokes and housewife and beer scenarios, was posted this literally sexist ad. I'd like to know what the thinking was behind that math—"would double the irresponsible vote." Progress Publishing, indeed. The 19th Amendment didn't pass until eight years later.